We have been renewing our partnership with m&i over the last 6 years. It's always been a great investment for The Breakers. For example we booked a 500 room night programme as a direct result of last year's event!
Hosting an m&i event provides a professional and effective platform for business meetings with high-quality buyers. It is one of the best ways of showcasing a destination to a top audience and growing your share of the international business event market.
There’s no better way of showcasing a destination. We got to show over 200 important planners our resorts, service, F&B and overall meeting experience. Attendees left raving about the location, and it created such a buzz. I’ve since met attendees at other events and they’re still talking about the destination and submitting RFPs.
It’s been an absolute pleasure working with Private Luxury Events. Seeing TFest come to life and how aligned it is with what Dubai wants to do, I couldn’t be prouder at this moment.
I think for us, this is just a platform where we know from our experience that we can entice and excite people to know what they enjoyed in Dubai, to come back for more.
The varied selection and high quality of buyers at TFest really stood out. We’ve seen an immediate interest in Atlantis and everything that’s new at the resort. We’ve seen an immediate return on investment with direct bookings. It’s that instant connection with the luxury buyers that we’d love to welcome back here to the resort.
This was an amazing experience for our hotel. I was able to conduct at least 5 site tours of the property! Having the buyers inside our hotel for first-hand exposure is really invaluable. I’ve received 10 leads for our hotel and lots of direct business and open opportunities. Buyers now feel they can suggest Chicago as a destination.
After a fantastic first hosting experience, we decided to play host for a second time. Having so many MICE professionals in our hotels is so important for showing buyers the quality of our product first-hand. It was definitely a good investment because to get so much new business would usually take years of market development.
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